For today's post - I've got a real treat for those of you who've tried dabbling in affiliate or are interested in building up an auto-pilot income empire without having to pay for traffic or wrestle with Google's never-ending cycle of SEO updates.
Keep reading to learn how you can generate thousands of dollars in passive income by leveraging the underdog of social media - Pinterest!
So, you've probably heard of Pinterest before. Maybe you've even seen it in some of our other methods. However, this platform is generally discarded in favor of platforms like Instagram or SnapChat, where in reality, it's a HUGE traffic gold-mine, especially for brands and affiliate sites in hyper-visual niches.
Here are just a couple of niches that will work really well with this method:
· Pets (supplies, accessories, memorabilia)
· Clothing and fashion
· Jewelry, makeup and aesthetics
· Babies and children's goods
· And many, many more...
Did you know that Pinterest has over 322Million active monthly users?
Yeah...let that sink in for a second. And the platform is growing more than 28% year over year as of 2019.
So, are you ready to make some money? Let's jump right in!
Step 1 - Create An Affiliate Site & Upload Initial Content
Now, this step should be a no-brainer, as we'll need to monetize the traffic that we generate via Pinterest in some way, shape, or form. And affiliate programs are one of the best ways to do this, hands down.
I won't go too deep into the exact steps involved in creating your own affiliate site - and you can check out this article as an excellent fundamental resource to follow along.
Once your site is set up, pre-optimized, and ready to bear financial fruit, you'll need to upload a few initial pieces of content.
This is done for two primary reasons. For one, you'll want to provide your audience with a reason to stick around once they hit your site and pre-sell them slightly on the products you're linking out to in the form of some engaging content like reviews, buying guides, top picks and so forth.
The second reason that content is important is the fact that even though we'll be using Pinterest as the primary source of traffic for the site, we still want to diversify things a little bit and maximize our opportunities. And as we all know, content is king when it comes to SEO. So if your posts can also earn you a few easy rankings and get you some search traffic from Google - that's a big plus!
So, you'll want to get started with 3-5 generic (but niche-relevant) articles as a foundation for your content.
If you chose the baby niche - you could create articles like "The 10 Best Baby Toys in 2020" and "Best Parenting Courses For New Parents".
You can write these articles yourself, or have a team of professional writers do it for you at a very affordable rate. I definitely recommend the latter, as having high-quality content makes a huge difference in terms of how much revenue your site will generate.
Step 2 - Build Your Pinterest Pyramid
Once your site is all finished and ready for traffic, you'll want to get started with creating a network of Pinterest accounts. This is probably the most difficult part of this guide, so be sure to pay attention and follow closely to get the most out of it.
For your Pinterest pyramid to work well, you'll want to create anywhere between 10-100 accounts. I recommend that you opt for 30-50 if it's your first time so that you can get a good feel for things without spending too much time on the setup.
Note: since you're creating multiple accounts in one go, you'll want to use proxies when setting up each account. And if you want to save time, you can even purchase existing accounts to get started. However, creating your own accounts and customizing them to make them entirely niche relevant is the best approach.
Step 3 - Automate Pinterest Engagement & Generate Traffic
Now that your network of accounts is ready to go, you'll need to start posting some content and gradually growing your active audience. However, it's challenging enough to grow one account en-mass, not to mention 30-50 accounts all at the same time.
What you need is an automation tool for Pinterest like Follow Liker. It does cost $97.99 one time (with a recurring $5.99 monthly cost), but it's the best and ultimately the most cost-effective Pinterest automation tool out there, especially when you're growing an armada of accounts in one go.
Note: There are a lot of social media automation tools out there. You DO NOT need to use the one we're recommending.
So, what do you actually need to do?
Let's take a look at the following diagram to get an understanding of how we should structure our pyramid and its range of activities:
The topmost account is going to be your "Host." This is the proverbial king-piece of your network, and all of your automation will be centered around this account.
Under that account, we'll have the Tier 2 accounts, under which is the Tier 3 and so forth.
For each tier, you'll want to have anywhere between 2-7 accounts under each account from the tier above (with the average number increasing as you go down into Tier 3, 4, 5, and so on). Keep in mind that you'll definitely want to make the number of accounts under each subsequent tier randomized and that you should keep some of the accounts completely separate from the rest of the network.
The accounts in Tier 2 will only have one job. They will repin every single post from the Host account, the moment it comes out. The accounts in Tier 3 and below will repin the posts of the Tier 2 accounts. And the cycle keeps going all the way down through the tiers.
In an ideal scenario (depending on the number of accounts you have in one network), your Host's posts will get repinned 9-99 times.
Once you've got this system set up in Follow Liker (or whatever other automation tool) - you'll want to start running a follow/unfollow algorithm to grow your audience gradually. Make sure to take things slow for the first month and use a slower setting to warm up the accounts without risking a ban that could de-rail your entire network right off the bat.
However, before you turn everything on - you're missing one very important thing - the content.
Step 4 - Content Creation & Optimization
Now that you've got everything set up, and your network is ready to start generating some insane traffic to your Pinterest site, you'll need to create some content to get the ball rolling.
However - how many of us here are photoshop professionals, really?
After all, at HowToMoney, we specialize in making everything as simple as it can possibly be. So, that's exactly why we'll "borrow inspiration" from some of the top Pinterest accounts in your niche. And when I say borrow inspiration, I mean download their content and repurpose it for our own benefit.
Note: you can also get an amazing wealth of content directly from Google Images with a quick search or two.
No matter which approach you choose to get the content you'll be posting, there's one important thing you need to keep in mind. You should be adding a link to your affiliate site into every single post!
So, now you only need to start posting daily to your Host account, and your network will trickle the posts down on autopilot.
Pro Tip: to make your network extra safe, you can add 3-4 additional repin sources (I recommend top niche accounts) to each account in your various tiers.
And soon after launching your whole operation, you'll start to see some handy statistics and data that will guide you on what type of content the audience likes best, and what sort of content leads to the highest rates of engagement. Obviously, you'll want to optimize your content strategy to publish more posts like that.
This also leads us back to our affiliate site. Once your traffic starts coming by, you can gather similar engagement data to see what performs and converts best. This analysis will be your guide as to what sort of content you'll want to line up for future posts. And keep in mind that weaving some KGR (keyword golden ratio) keywords into each post will help you diversify your sources and leverage search traffic alongside the volume you'll be getting from Pinterest.
Step 5 - Grow, Grow, Grow!
You should start to see sizeable results around the 3-4 month mark if you've done everything correctly, and if you've managed to keep your network alive the entire time.
However, regardless of whether your entire network is operating, or if you've lost a few accounts along the way - you'll want to keep scaling the pyramid by adding more and more accounts every month. This will help you keep up your average traffic and get more data on the demographics, content types, and other relevant pieces of the equation that you can optimize for top-tier convertibility.
Lastly - I strongly recommend that you diversify your income by tacking on an ad network like Google AdSense alongside your affiliate programs to generate more passive income, whether or not a visitor converts on one of your affiliate links. However, keep in mind that in some cases, one can take away from the other. So if you start to see conversions drop after implementing AdSense, you may want to hold off on that one.
And that's it! You're now ready to step foot into the world of affiliate marketing on a strong and steady footing.
If you've read up until now, you're well-equipped with all the knowledge and skills that you'll need to start generating a steady living income by leveraging Pinterest's growing platform alongside affiliate programs.
Make sure you bookmark this guide and revisit the steps when you need them. If you need help with a step do not hesitate to contact us at any time. And as always, we'll see you soon with another guide!